A Brief History of Just For Daddy and our marketing methodology.

The Just For Daddy marketing methodology began in 2008 when I read an article that insisted that a website equaled sales!  Well, as I found out, that was only partially true.  The first thing I had to do was create a site and get enough content out there that would keep someones interest.  As an author of a children's book, I really didn't have too much to say...which is why I write children's books.  The next thing I had to do was get people to visit my site - which I did!  Almost 200 people - that's it.  And, coincidentally, that is how many books I sold.  200 copies to my friends and family.

I ran into a friend and colleague who told me that he ran into the same problem.  No one outside of his circle of friends and family was seeing his book, even though his site was much more involved and interesting than mine (he writes for parents, not kids).  So, Just For Daddy was born.  A way for the 2 of us to let our friends and family know of our books and our passion for being great husbands and dads.

Since our inception, we have added additional content and offered other products as a way to draw people to the site and keep them here.  We are currently on Facebook and Twitter and send our periodic emails to our fan base!  One of our products (the Daddy Survival Pack) has actually been reviewed by a local news program (click here to see the interview).  We are beginning another marketing campaign with a site for baby showers gifts that are focused on the mom (because dads should be getting some of the goodies, too).

By using Just For Daddy to market your book, you benefit from our existing customer base, our Facebook fans, our Twitter followers and our marketing efforts.  What we ask of you is that you still market your book!  Once you submit your book, we will provide you with tips, tricks and advice on getting the word out on your book, how to pick a release date and other important marketing tips.

Together, we can reach more people than any of us could on our own!  Join the Just For Daddy team and succeed with us!